Planul şi programa - Sales and Marketing - London Centre of Marketing 2014

London Centre of Marketing este un centru internaţional acreditat, cu peste 40 de ani de experienţă în marketing şi managementul vânzărilor, fiind totodată institutul care emite calificări profesionale de înaltă calitate, recunoscute la nivel mondial. Programa LCM Higher Diploma in Sales and Marketing Management oferă cunoştinţe din domeniul marketingului şi vânzărilor, necesare pentru pregătirea examenelor.


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BUSINESS SKILLS


BUSINESS 

Fond

Obligatoriu/Opţional
Entrepreneurship 3 Obligatoriu
Business Law

3

Obligatoriu


MARKETING

   

Marketing Fundamentals

6

Obligatoriu

SWOT Analysis

6

Obligatoriu

Marketing Research and MIS (Marketing Information System)

 3 

Obligatoriu

Market Planning and Segmentation

3

Obligatoriu

Strategic Marketing

3

Obligatoriu

Marketing Management

3

Opţional

Internet Marketing

6

Obligatoriu

Consumer Behaviour

6

Obligatoriu

Marketing Planning

6

Opţional

Branding

6

Obligatoriu

Integrated Marketing Communication 6
Obligatoriu
Services Marketing 6
Obligatoriu
International Marketing
6
Obligatoriu
Business to Business Marketing 3
Obligatoriu
Internal Marketing
3 Obligatoriu
Social Marketing 6
Obligatoriu

SALES

   

Personal Sales

3

Opţional

Sales Management

3

Obligatoriu

Customer Relationship Management

3

Opţional
Sales Techniques

3

Opţional
Sales Process

3

Opţional
Complaint Management

3

Opţional


FINANCE AND ACCOUNTING

   
Financial Management 12 Obligatoriu
Basics of Economics

12

Obligatoriu

Microeconomics

12

Opţional

Macroeconomics
12
Opţional
Racio Numbers  6 Opţional
Cost Accounting  6 Opţional
Accounting  9 Opţional


PROJECT MANAGEMENT

 

 
Project Management Fundamentals

6

Opţional

Project Management Methods and Technics
3 Obligatoriu


MANAGEMENT AND BUSINESS ORGANIZATION

   

Management Basics

6

Obligatoriu

Management Functions
3
Obligatoriu
Organization Structure and Design 

3

Obligatoriu

Leadership

3

Opţional

Quantitative Methods for Business

3

Opţional

Quality Management Systems

6

Opţional

Strategic Management

6

 Opţional

Operations Management
6
Opţional

HUMAN RESOURCE MANAGEMENT
   
Basics of Human Resource Management

6

Obligatoriu

Human Resource Planning

3

Obligatoriu

Human Resource Finding and Selection
3  Obligatoriu
Employment, Contracting and Termination of Employment 6 Obligatoriu
Workplace Integration, Training and Education

3

Obligatoriu

Human Resource Monitoring and Development

3

Obligatoriu

Employee Motivation

3

Obligatoriu

Employee Performance Assessment

3

Opţional

Personality Psychology

6

Opţional


IT IN BUSINESS

   

IT in Business

6

Opţional

E-business

6

Opţional


PUBLIC RELATIONS

   
Basics of Public Relations
9  Obligatoriu
Event Management
3  Obligatoriu
Corporate communication
3   Obligatoriu


PERSONAL SKILLS


PERSONALITY

   
Life and Career Planning 3 Opţional
Style and Personal Marketing 3 Opţional
Business bon ton 3 Opţional
Health and Stress Management 3 Opţional
Personal Development of Managers 6 Obligatoriu


E
FFECTIVENESS AND EFFICIENCY

   

Time Management

3

Opţional

Skills of Clear and Persuasive Presentation

3

Opţional

Effective Business Communication

12

Opţional

Effective Meeting Management

3

Opţional

Effective Negotiation

3

Opţional

Effective Decision Making 3 Opţional

Effective Writing Techniques

6

Opţional


IT USER SKILLS

   

Concepts of IT

online

Obligatoriu

Using Computers and File Management 

online

Obligatoriu

Text Processor 

online

Obligatoriu

Spreadsheets 

online

Obligatoriu

Database 

online

Opţional

Business Presentations 

online

Opţional

Information and Communication 

online

Opţional


ENGLISH*

   
English Starter  online  Obligatoriu
English Elementary online  Obligatoriu
English Pre-Intermediate online  Obligatoriu

English Intermediate

online

Obligatoriu

English Upper Intermediate

online

Obligatoriu

Business English

online

Obligatoriu


* Se va efectua un test de cunoştinţe prin care veţi fi repartizat în cadrul a două niveluri din cele şase propuse

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